The woman behind the popular brand is Sif Jakobs. Her travels, lifestyle and instinctive passion for design have created a very personal jewellery label devoted to creating affordable luxury.
Sif was born in Iceland, trained as a goldsmith in Sweden and is based in Copenhagen since 2000. For years, Italy has been her second home. Her love for Italian elegance is a constant source of inspiration, which is also reflected in the titles of her collections, which are mainly named after Italian cities.
But also her home country Iceland serves as a source of inspiration for her designs. A country that captivates with its breathtaking nature. "The design reflects memories of my childhood in Icelandic nature, where I was surrounded by impressive rock formations, mysterious springs and volcanic structures".
“I love to design jewellery that makes women shine. In fact, “Let Yourself Shine” is one of my favourite mantras. It says exactly what my jewellery does! The designs are exclusive, original and with a raw elegance. They accentuate and enhance a woman’s natural beauty by adding an essential and eye-catching sparkle”.