Sif Jakobs is the woman behind the brand and company, which has received wide recognition for the significant designs and Nordic aesthetics.
Sif Jakobs has always been artistic brought and all her life she has had a passion for creating. Her lifestyle, bubbling personality and instinctive sense for quality and design contribute to her glamorous design that adds a touch of luxury to everyday life.
Born in Iceland, educated as a goldsmith in Sweden and travelled all over the world. Copenhagen has been her base since 2000 and for years Italy was a second home. Her love for Italian elegance is a constant source of inspiration and the reason why her collections are all named after Italian cities.
“I love jewellery that adds glamour to a woman’s look. This is why my jewellery always sparkles and stands out. I wish to create jewellery that gives a feeling of luxury and make women all over the world shine – everyday.
Following is an exclusive interview with Sif Jakobs, get to know the woman behind the brand
Jewellery designer Sif Jakobs rarely sits still, in fact it only happens when driving to and from her home in North Zealand, to the headquarters in the heart of Copenhagen
Her brand Sif Jakobs Jewellery has grown at a rapid pace since its launch 10 years ago. It has expanded to more than 20 markets and there are no signs that it is slowing down, on the contrary.
”We are definitely busy”,says Sif Jakobs, the founder and designer of Sif Jakobs Jewellery when we met her at her showroom in the heart of Copenhagen, with a view of Kongens Nytorv. When we step in to her beautiful black and white universe we are met with the smell of freshly brewed coffee and a stylish woman with a friendly smile, the headquarter is stylish and not a flower in the wrong place. She herself is dressed in black and white, classic and elegant with red painted nails that adds to her exuberance and the edge that she describes her jewellery brand with:“Classic elegance with a little edge.”
“I love to design jewellery that makes women shine, "Let Yourself Shine" is one of my mantras, and that's just what my jewellery can do. They are exclusive, with a raw elegance, they emphasize the woman's beauty and my jewellery always glitters, she smiles.”
Sif grew up in a family of four children in Iceland and learned early in life that hard work pays off. This is evident in her work to this day. Now in her tenth year of trading, Sif works tirelessly to keep her designs at the forefront of the silver jewellery market. She does it with a passion, unrelenting energy and ambition to grow the company and the brand in both established and new markets around the world.
Today she runs her jewellery company together with her husband Søren Dahl, who is the CEO, while she takes care of the create part. But she is also the “octopus” in the company, because it is her that steers the direction the company takes, therefore she is often sought after to give her opinions on things, from customer service to marketing, design, sales and naturally customers from all over the world, everyone wants a bite of the successful jewellery designer.
”It’s still fun and I wouldn’t want to do anything else, but there are a lot of things that need coordinated, especially with our three year old son, who also requires some attention. But I couldn’t be without him. Although I love jewellery and my company and daily laim that jewellery is the best present one can give, I have to admit that my son is after all the greatest gift I have gotten in my life,”she adds with a smile.
Sif Jakobs Jewellery became known as the Copenhagen-based jewellery brand with a sparkling black and white universe. A jewellery brand with a strong minimalistic look, where no other colours but black and white were welcome. But this year, a new side of Sif Jakobs has emerged, and with great success. In 2018, she launched a brand new collection that she named "Rainbow" because it reflects the beautiful colours of a rainbow. It consists of simplistic designs with multi-coloured zirconia in several versions, thus leading the mind to magic rainbows.
"It came as a surprise to our customers when we presented our new collection in 2018, that was full of colours. I was a little nervous because it was a new look from us, but at the same time I thought the market was ready for something new from us, which was obviously in line with our DNA and I quickly felt the colours were well received."
The rainbow colours have been one of the most successful collections of the brand to date, and the designer says that she herself has been completely in love with the colours. A year ago, Sif Jakobs was wearing exclusively white and black jewellery, but today she does not go out the door without adding a little magical rainbow dust to her outfit in the form of a pair of earrings, a ring or a bracelet with multi-coloured stones.
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